Hearth is a website for persons who are house hunting. In this project I did brand design, UX, and UI for a responsive website.
A challenge I faced when designing this app, was that I had to convey trust to the user and proposed a different way of renting where tenants and landlords can understand each other and their needs. I also made use ofAdobe XD for the first time to experiment and learn a new tool, as I usually use Figma. To understand more about the users, I conducted interviews with users that in some point looked for a place to rent and with a few homeowners, and read a few articles on the house market, all of this with the goal of better understanding the target audience.
After that, I did a competitive audit to understand the market, started working on a moodboard and branding for the app. After that I did some sketches and moved on to wireframes, mock ups and finally high fidelity mock ups. Then I prototyped some of the app main flows and conducted user testing with users that met my target audience to measure usability of the app.
