Artie is an app for people who are interested in buying art, meant to help them search, view and participate in art auctions. In this project I did brand design, UX, and UI for the mobile app.
A challenge I faced when designing this app, was that I had to design a feature so the users would be able to participate in art auction, taking into account the legal aspect and legitimacy of the art. To understand more about the problem I read articles on auctions, collectors, and how artists can provide authenticity proof to the buyers, all of this with the goal of better understanding the target audience and the problems they faced.
After that, I did a competitive audit to understand the market, started working on a moodboard and branding for the app. After that I did some sketches and moved on to wireframes, mock ups and finally high fidelity mock ups. Then I prototyped some of the app main flows and conducted user testing with persons interested in buying art to measure usability of the app.
